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COLUMBUS, Miss. (WCBI) – A new branding campaign has Mississippi University for Women discussing future plans.

The University has planned six sessions for the month to focus on public perception, mottos, logos, mascots, marketing and recruitment.

ID Group USA, a consulting firm based in Pensacola, is in charge of the four hour sessions.

The goal is to create a consistent brand identity.

After the sessions are complete, a campus team will work hand in hand with ID Group USA to further develop the university’s branding campaign.

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