Video: Tupelo Has First ‘Pop Up’ Shop With Haven Collective

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TUPELO , MISS. (WCBI) – Shoppers in downtown Tupelo had a chance to see a new line of activewear from a New York based company and be part of a first for the area.

“Haven Collective” opened what is known in the retail world as a “pop up shop”  The one day sale of active wear also marked Tupelo’s first pop up shop.

A pop up shop is a temporary store in a retail space.  The Haven Collective pop up shop was set up in the former “Voe’s” Boutique at Fairpark.

The founders of “Haven Collective” say the pop up shop is an ideal environment.

“We are able to come into a market show the breadth of the collection, share it with the market, especially when we are launching new, so our spring colors, different silhouettes, and you get immediate feedback, it creates a great environment for people to gather in downtown and have some fun,” said Tracy Squillante, of Haven Collective.

Tomorrow, Haven Collective will have a pop up shop in Florence, Alabama. For more information about the clothing line, go to www.havencollectiveyoga.com