‘Wrapped with Love’ Continues to Turn Film into Funds for St. Jude Children’s Research Hospital
Date(s) - 11/22/2012
(MEMPHIS, TENNESSEE) November 8, 2012– In keeping with annual tradition, Malco Theatres presents Wrapped with Love for the continued research of childhood diseases at Memphis’ own St. Jude Children’s Research Hospital.
This program, in its fourteenth year, kicks off Thanksgiving Day (November 22) and runs through Christmas Day (December 25) at all MalcoTheatres locations in Tennessee, Arkansas, Missouri, Kentucky and Mississippi. Theatre employees will be selling the bows for $1.00 each and the bows are hand-made from actual film. Each bow is made of about 24 frames, which is about one second of a movie. The sound for each movie is encoded on the edge of the film and appears green. It’s believed these bows may eventually be collectors’ items as the film industry continues to progress into digital technology.
Since 1999, Malco Theatres has raised almost half a million dollars for St. Jude. Over 80,000 bows were sold during the 2011 Wrapped with Love campaign andthis year’s goal is to sell an additional 80,000 of the collectible film décor.
Actual bows are available for media use. Please send a request via email to firstname.lastname@example.org.
MalcoTheatres is headquartered in Memphis, Tennessee and is fourth-generation family-owned and operated. Malco operates over 300 screens at 29 locations in 5 states across the mid-south.