Steve Rogers

About Steve Rogers

Assistant News Director/Assignment Editor; degree in finance and administration from Yale University; 35 years experience in journalism.

Tupelo Group Wins Beautification Award

TUPELO, Miss. — Keep Tupelo Beautiful received Keep America Beautiful President’s Circle Award during Keep America Beautiful’s 60th anniversary National Conference, which recently took place in Washington, D.C. The President’s Circle Award recognizes exemplary performance made by certified affiliates of the national nonprofit in building and sustaining vibrant communities.

In qualifying for a President’s Circle Award, Keep Tupelo Beautiful has met Keep America Beautiful’s standards of excellence by conducting an annual Community Appearance Index, calculating the affiliate’s cost/benefit ratio, and administering activities in the areas of litter prevention, recycling and waste reduction, and beautification and community greening.

“One of Keep America Beautiful’s most effective tools is the work of our grassroots network of affiliate organizations, which has an impact on millions of Americans each year,” said Keep America Beautiful President and CEO Matt McKenna. “Our affiliates are providing real solutions to local problems caused by litter, graffiti, illegal dumping and other community blight by engaging volunteers of all ages in its effort to create a vibrant community.”

Community Appearance Index-Litter Index: The Keep America Beautiful Community Appearance Index-Litter Index is a tool used by KAB affiliates to visually assess overall appearance of communities through indicators such as litter, illegal signs, graffiti, abandoned/junk vehicles and outside storage. A team of community, business and government representatives conducted the visual analysis using a scoring system ranging from 1-4, with “1” rated as “no litter” to “4” being “extremely littered.” Each year, affiliates grade their communities during a drive-by examination of the same areas at the same time of the year. This provides an indication of the success of each community’s anti-littering education and other anti-littering programs.

Cost/Benefit Analysis: This measurement tool enables Keep America Beautiful affiliates to demonstrate their ability to leverage community resources by determining the dollar value returned to the community for every dollar invested by government.