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Our Commitment to Privacy

WCBI-TV respects the privacy of users on the Internet and has developed this privacy policy to protect user privacy on its Web sites. The purpose of this policy is to explain the types of information WCBI-TV obtains about the users of the Fall Poll site, how the information is obtained, how it is used, how it may be disclosed to others, and how users can restrict its use or disclosure.

Upickem Licensees

This site is operated in part by one or more licensees of Upickem, who in turn, license and maintain the Upickem service offered on this site. Upickem is responsible for all collection of information. If End User signs up for the Upickem Service through a licensee of Upickem, Upickem and such licensee shall co-own any End User Registration Information and content provided by End User. This Privacy Policy shall apply to both Upickem and such licensee.

Personally Identifiable Information

Online privacy concerns focus on the protection of “personally identifiable” information that an individual or customer reasonably expects to be kept private. As the term suggests, “personally identifiable” information is information that can be associated with a specific individual or entity. The only personally identifiable information WCBI-TV obtains about individual users through our websites is information supplied voluntarily by the user. Users interacting with our sites may provide WCBI-TV with name, address, telephone number, e-mail address, domain name or URL, or other personally identifiable information that WCBI-TV may use for its own business purposes. WCBI-TV will collect and use this information for the ability to provide and change service, to anticipate and resolve problems with your service, for billing purposes, or to create or inform you of products and services that better meet your needs.

Non-Personally Identifiable Information

WCBI-TV does collect some non-personally identifiable generic information about our users as a means of measuring the effectiveness of our websites. WCBI-TV identifies certain user information in the normal course of operation, but such information does not reveal a user’s personal identity. We collect this information only in the aggregate and use it to evaluate and improve our websites. The following are examples of non-personally identifiable generic information: IP Addresses: An IP address is a number that is assigned to a user’s computer whenever that user is using the World Wide Web. Web site servers must be able to identify individual computers by their IP address. WCBI-TV collects IP addresses for the purposes of system administration security and to report aggregate usage information. WCBI-TV does not link IP addresses to any personally identifiable information. Computer settings: Settings, technical and other information from your computers, such as your operating system, browser version, connectivity, various communication parameters, and other information related to the operation and interaction of WCBI-TV websites may be collected by WCBI-TV. Except as otherwise provided in this policy, WCBI-TV will use such information solely in order to provide technically appropriate formatting of information provided by WCBI-TV. The collection of this information will not include any personally identifiable information about you or any individual user.


Cookies are pieces of information that are used for record-keeping purposes. Cookies allow WCBI-TV to save certain information about a user, such as individual preferences, in order to facilitate and enhance the user’s future activity on the WCBI-TV website. WCBI-TV will not use cookies to retrieve information from a user’s computer that was not originally sent in a cookie. Except as otherwise provided in this policy, WCBI-TV shall not use information transferred through cookies for any promotional or marketing purposes and shall not share that information with any third parties for any reason. A user may refuse cookies by turning off that feature on their web browser.


WCBI-TV will not sell, trade, or disclose to third parties any personally identifiable information derived from the registration for or use of a WCBI-TV service without the consent of the customer, except as required by subpoena, search warrant, or court order pursuant to applicable law, regulation, or legal process or in the case of imminent physical harm to the customer or others.


Any user who does not wish to receive further contacts from WCBI-TV may write to PO Box 271, Columbus, MS 39701.

Data Security

WCBI-TV will protect the confidentiality of its customer’s personally identifiable information to the fullest extent possible and consistent with the law and legitimate interests of WCBI-TV and its employees. To protect the loss, misuse, and alteration of such information, WCBI-TV has appropriate physical, electronic, and management procedures in place.

Contact Us

If you have any questions about this privacy policy, the practices of this site, or your dealings with this website, you can contact us by writing to PO Box 271, Columbus, MS 39701.

WCBI-TV is not responsible for the content or the privacy practices of non-WCBI-TV websites, including websites reached through a link on a WCBI-TV website. Other websites may have different privacy policies or no policy. Users should review the privacy policies of any website before providing personal information.

Should WCBI-TV modify its practices regarding the collection and use of information obtained from users in the future, this privacy policy will be amended to reflect such modifications.


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