Our Commitment to Privacy
Personally Identifiable Information
Online privacy concerns focus on the protection of “personally identifiable” information which an individual or customer reasonable expects to be kept private. As the term suggests, “personally identifiable” information is information that can be associated with a specific individual or entity.
The only personally identifiable information WCBI-TV obtains about individual users through our web sites is information supplied voluntarily by the user. Users interacting with our sites may provide WCBI-TV with name, address, telephone number, e-mail address, domain name or URL or other personally identifiable information that WCBI-TV may use for its own business purposes. WCBI-TV will collect and use this information for the ability to provide and change service, to anticipate and resolve problems with your service, for billing purposes, or to create or inform you of products and services that better meet your needs.
Non-Personally Identifiable Information
WCBI-TV does collect some non-personally identifiable generic information about our users as a means of measuring the effectiveness of our web sites. WCBI-TV identifies certain user information in the normal course of operation, but such information does not reveal a user’s personal identity. We collect this information only in the aggregate and use it to evaluate and improve our web sites. The following are examples of non-personally identifiable generic information:
IP Addresses: An IP address is a number that is assigned to a user’s computer whenever that user is using the World Wide Web. Web site servers must be able to identify individual computers by their IP address. WCBI-TV collects IP addresses for the purposes of system administration security and to report aggregate usage information. WCBI-TV does not link IP addresses to any personally identifiable information.
Computer settings: Settings, technical and other information from your computer, such as your operating system, browser version, connectivity, various communication parameters and other information related to the operation and interaction of WCBI-TV web sites may be collected by WCBI-TV. Except as otherwise provided in this policy, WCBI-TV will use such information solely in order to provide technically appropriate formatting of information provided by WCBI-TV. The collection of this information will not include any personally identifiable information about you or any individual user.
WCBI-TV will not sell, trade, or disclose to third parties any personally identifiable information derived from registration for or use of a WCBI-TV service without the consent of the customer, except as required by subpoena, search warrant, or court order pursuant to applicable law, regulation or legal process or in the case of imminent physical harm to the customer or others.
Any user who does not wish to receive further contacts from WCBI-TV may write to PO Box 271, Columbus, MS 39701.
WCBI-TV will protect the confidentiality of its customer’s personally identifiable information to the fullest extent possible and consistent with law and legitimate interests of WCBI-TV and its employees. To protect the loss, misuse, and alteration of such information, WCBI-TV has appropriate physical, electronic and management procedures in place.
WCBI-TV is not responsible for the content or the privacy practices of non-WCBI-TV web sites, including web sites reached through a link on a WCBI-TV web site. Other web sites may have different privacy policies, or no policy. Users should review the privacy policies of any web site before providing personal information.