Apple selling more services and wearables, fewer smartphones
“We’re very optimistic about what the holiday quarter has in store,” Apple CEO Tim Cook said in a statement.
Shares of the tech giant jumped 3%, to $250, after markets closed. Apple’s stock price has risen 54% this year, compared with 22% for the S&P 500 index.
Apple, which has been riding the smartphone revolution since 2007, has been trying to offset the decline in smartphone sales by turning to services, such as a music subscription, credit card and streaming service.
On Friday, Apple will launch its new Apple TV service. But lukewarm early reviews of the $4.99 monthly service and a small content library suggest Apple does not hold a candle to entertainment powerhouses like Disney, HBO or Netflix.
“We feel stronger that consumers will not cancel Netflix for Apple TV Plus,” Justin Patterson, analyst at Raymond James, wrote in a note.
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