JetBlue sues Walmart for calling a new shopping service Jetblack
New York – JetBlue Airways is asking a judge to block Walmart from calling its new text-message personal-shopping service Jetblack, saying the name infringes on the airline’s trademarks. JetBlue sued Walmart in federal district court in New York on Friday.
It accuses Walmart of “a transparent attempt to trade on the goodwill associated with” the JetBlue name. A Walmart spokesman says the Arkansas-based retailer will respond in court once it’s served with the complaint.