VIDEO: The Dak Prescott Jersey Phenomenon

STARKVILLE, Miss. (WCBI) – When you think of Mississippi State football, Dak Prescott instantly comes to mind.

It’s where he got his start, and now he’s a starter in the NFL.

Dak Prescott is now a household name, and his merchandise is flying off the shelves, especially the now famous #4 Dallas Cowboys jersey, but a Christmas interception is making that hard to find.

“I think we’ve been being asked about them ever since he was drafted, but something like that doesn’t even go into production until the player plays a good bit, and then of course when you do as well as he does, you put it in mass production, and they were, just as quickly as they did it, it was too slow,” says Sports Center Manager Bobby Craig.

Sports Center in Starkville has restocked Prescott jerseys four times, and they won’t be hanging in most places again until January.

“They cannot keep it. They can’t keep the shelves filled, the racks filled up. The stores are selling out, and they have to pretty much cater to their NFL stores and Cowboy stores, and so that’s why we can’t really get the orders that were placed,” says Craig.

Christmas gifts and tickets to the Dallas Cowboys Game, that’s why Shyanne Carter is on the hunt for the infamous jersey. She’s tried Amazon and stores in Starkville, but isn’t scoring any luck finding them.

“We came to Starkville because everywhere in Starkville had them last week, and we came and we didn’t need it last week because we thought we were going to get them online.”

Craig says the best thing about the search for the $100 to $110 dollar jerseys, is that it gets more people in the store’s doors.

“When you have a player do well, you have an extreme demand for their jersey, and when you have a rookie do well that’s from Mississippi State, you have even more of that demand.”

The Prescott jersey outsold all other sports jerseys on Cyber Monday of this year.