WCBI GM Apologizes

April 15, 2013

To the viewers of the Master’s on Sunday afternoon, please accept my apology for the unfortunate disruption of the final round coverage and playoff.

During a Broadcast Operations training session Sunday afternoon, a button was unintentionally clicked. This resulted in all three of our stations going off the air. Steps were taken to turn the transmitter back on with a normal reset. Our Chief Engineer was consulted, and a FULL shutdown was required. A full shutdown/transmitter start process was initiated. That required a slow cycle restart of the transmitter. It took 40 minutes after the process was started and a normal reset did not work.

It was a mistake, a human error, and a lesson learned.

WCBI operates 24/7/365. We have only been off the air due to technical or human errors less than 1/10th of 1 percent. Most businesses would take that as a great job. Not us. That’s because WCBI strives to provide the best programming and information for each viewer, every day. We work hard, every day, to meet that goal.

Thank you for your patience, your understanding, and always, your continuing support.
Again, please accept my apology. We will continue working to do the best job for you – our viewers.

Sincerely

Bobby Berry
General Manager

admin

admin

Webmaster at WCBI-TV, LLC.

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  • Bill Chapman

    Is the transmitter down, again? I have not been able to see WCBI-TV over-the-air all evening.

  • Paul

    Apology not excepted, no excuse for this, no one should have been anywhere near a switch to unintentionally click it. You and that employee should resign or be fired. No excuse. Just kidding, but it is very unpleasant to miss the most important time of the event, because of someone making that kind of mistake. Shape up or ship out.

  • steve monts

    Mr Berry,

    I watch two golf tournaments a year–The Masters and the U.S. Open. And I usually watch them in their ENTIRETY. Particularly the concluding few holes. So essentially my entire viewing experience last weekend was ruined when “the wrong button was clicked” late Sunday afternoon. What occurred is equivalent to “going off the air” during the last two minutes of the Super Bowl when one team is driving for the winning touchdown. This is simply INEXCUSABLE! And whoever is responsible for that stupid glitch should be fired if they haven’t been already.

    So for this “viewer” anyway, your rather lame “apology” is NOT accepted. And hopefully the FCC will take this “incident” into consideration when WCBI’s broadcast license is subject to renewal.

    Steve Monts
    Tupelo

  • James

    Nice Job! Who does a training session at the climax of golf’s biggest event and does not have a backup plan?

  • Sparky

    I just sent an email to the sports guys asking what happen. Then I see this apology.
    All I have to say is thanks for ruining my 2013 Masters viewing experience. Of course it had to happen right near the end of regulation when the drama was high. I was so appalled I didn’t even cared who won after being cut off like that.

  • Phillip Vines

    I would like to say that your apology has been accepted on my behalf and I am not a person who criticizes and points blame upon others. However, may I ask why there was a “Broadcast Operations training session” during the most significant portion of what could easily be referred to as the most highly anticipated day of any golf fan’s year? I’m not quite sure there is a plausible answer to this inquiry; I would only hope to be assured that nothing of this demeanor will occur in the future!