Paulo Salazar

About Paulo Salazar

Paulo comes to us from San Antonio, Texas. He graduated from Mississippi State University in 2007 and loves his MSU Bulldogs. Paulo has been with WCBI News over four years and curerently serves as the Weekend Anchor and weekly reporter. To contact him feel free to email him at or follow him on twitter @paulosalazar34.

MUW Branding Campaign

COLUMBUS, Miss. (WCBI) – A new branding campaign has Mississippi University for Women discussing future plans.

The University has planned six sessions for the month to focus on public perception, mottos, logos, mascots, marketing and recruitment.

ID Group USA, a consulting firm based in Pensacola, is in charge of the four hour sessions.

The goal is to create a consistent brand identity.

After the sessions are complete, a campus team will work hand in hand with ID Group USA to further develop the university’s branding campaign.