Video: Advanced Innovations Expanding in Baldwyn

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BALDWYN, Miss.—Officials from Advanced Innovations East, a subsidiary of Sleep Innovations, and state and local officials broke ground today on a 108,000-square-foot expansion at the company’s location in the Harry A. Martin North Lee Industrial Complex in Baldwyn, Miss. The project represents a $4 million company investment and will create 50 jobs over the next two years.

In 2003, Advanced Innovations East began operations in Lee County with 60 employees. In 2004, the company built its 300,000-square-foot facility and has since grown to more than 440 employees. This expansion, which includes a warehouse and distribution facility, will support the company’s focus on the development of new products, such as mattresses, mattress toppers and pillows that utilize the company’s memory foam technology.

“For a decade, Advanced Innovations East has been a valuable member of Mississippi’s business community, and I appreciate the company for further investing in its Baldwyn operations and strengthening its roots in our state,” Governor Bryant said. “When our existing companies choose to expand their operations and create new jobs for our workers, it serves as a testament to our strong, favorable business climate and our dedicated workforce – one of our greatest assets. I wish the team at Advanced Innovations East many more years of success in Lee County.”

“Since our first operation in Lee County in 2003, we knew this was where we wanted to grow our business,” said Sleep Innovations Executive Vice President Steve Setzer. “Our success in Baldwyn and Lee County can be attributed to the assistance provided by the State of Mississippi, Lee County and many others – especially our workforce.”

The Mississippi Development Authority provided assistance in support of the project through the Community Development Block Grant program and the Development Infrastructure Program for infrastructure improvements. The Appalachian Regional Commission, the City of Baldwyn and Lee County provided assistance, as well.

“We are pleased we could assist Advanced Innovations East with this expansion,” said MDA Executive Director Brent Christensen. “It is always great news when an existing company chooses to grow operations in our state, and we are grateful to our partners at the Community Development Foundation, the City of Baldwyn, Lee County and the Appalachian Regional Commission for working to make this project possible.”

Sleep Innovations, parent company of Advanced Innovations East, is the leader in consumer-driven foam products, proven to deliver comfort, relaxation and rejuvenation. The company designs and manufactures advanced memory foam products, including pillows, mattress toppers, mattresses, mattress protectors and home comfort, travel & pet products. For more information, please visit

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