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MISSISSIPPI UNIVERSITY FOR WOMEN – What’s in a name? That is exactly what the Mississippi University For Women hopes to find out.

The first of six sessions for developing a new brand image for the Columbus university took place Thursday (9/13) on the MUW campus.

Current and former students, faculty members and area residents are all part of the small groups charged with developing the new marketing push for the school

“Going forward with a better marketing strategy and branding institution the community will benefit as well as the students and make the university more viable and competitive out there,” says MUW graduate Gus Argrett.

One of the main goals of the Florida consulting group running the campaign is to narrow the focus of the W’s social media presence.

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